ShopMullingar Christmas 2018

Background

This is an initiative of the Invest Mullingar Stakeholder Group to raise awareness of the quality and benefits of locating in Mullingar, Co. Westmeath. Launched in October 2018 Invest Mullingar has had over 100k hits on its social media and web platforms with an aim to grow over the coming years to become a leading promotional piece for the commercial interests of Mullingar town and the benefits of locating, living and doing business in the town.

Goals / Objectives

  1. Promotion – To promote street retail and shopping in the town of Mullingar in the week before Christmas 2018.
  2. Promoters – To bring all key stakeholders together to achieve the main goal.
  3. Funding – To raise funds and to create a promotion that succeeds in achieving the main goal.
  4. Activity – To promote this activity in a positive light and draw regional and national attention to Mullingar as a town to live and do business in.
  5. Continuity – To continue to promote the town and its businesses throughout Christmas 2018.

Promotion

This promotion is aimed to attract shoppers who might otherwise not do so, to shop in Mullingar in the week leading up to Christmas 2018 [Monday 17th December to Friday 21st December 2018].

Key Points – EUR5k in 5 Days:-

  1. Prizes – There are five prizes of EUR1k each over five days leading up to Christmas.
  2. Period – Monday 17th December to Friday 21st December 2018 [6am to 12 midnight].
  3. Promoters – This is part of the Invest Mullingar initiative under the Shop Mullingar brand. All costs in running the promotion are covered by the promoters by way of stakeholder support from key stakeholders. There is no cost to retailers or traders in running this promotion other than contributions they may have made to be stakeholder in this promotion. For further information please click into www.shopmullingar.com.
  4. Retail Outlets – All retailers in Mullingar are eligible outlets, this includes restaurants, bars, garages, restaurants, pharmacies, travel agents, clothes shops and shops of any kind located in the town.
  5. Entrants – Anyone can enter, there are no restrictions on entry and you can enter as often as you like with no limit on entries.
  6. Spend & Validation – Entrants must spend more than EUR25 and pay by debit or credit card, keeping receipt or scan as proof and validation of purpose.
  7. Draw – The draw will take place at 10am Saturday 22nd December announcing winning time in the HH:MM:SS format and published by 11am that day on all media outlets.
  8. Deadline – The deadline to claim prize is 11am on Monday 24th December 2018.
  9. Closest Time / Winning Time – The nearest receipt and debit/credit card validation to this time wins the prize each day.
  10. Disputes – The organizers decision will be final.
  11. Disqualification – Parties or people connected to the organizers cannot be winners of the prize[s].

Concept

The basic idea is that if you shop in Mullingar on the days Monday 17th December to Friday 21st December 2018 and spend more than EUR25 [keeping the receipt and paying by credit or debit card as validation of purchase] you are in a draw to win EUR1k on the day[s] that you shopped. The entry time is from 6am to 12 midnight each day and includes all retail outlets in the town of Mullingar, shops, bars, restaurants, cafes etc.

At 10am on Saturday 22nd December, a draw will be held to select an hour, minute and second which will be the winning time each day. Persons with receipts and validation of purchase closest to that time each day win EUR1k. The winning time will be published at 11am on the 22nd December and winners have 48 hours to present their receipts and validation of purchase and receive prizes. The aim is to be done at noon on Christmas Eve. Prizes will be given out in the form of shopping vouchers to the value of EUR1k redeemable in the town of Mullingar.

Detailed Terms and Conditions are as below:

  1. This promotion runs from 6am to midnight on the 5 days Monday 17th to Friday 21st December 2018 [the promotion period].
  2. Anyone who shops in Mullingar during the promotion period and spends more than EUR25 may enter this promotion.
  3. To promote shopping in the town, all retail outlets in the town are eligible outlets during the promotion period [bars, cafes, restaurants, shops etc.] and receipts and validation of purchase from those outlets will be eligible to enter.
  4. The entrant must spend more than EUR25 and retain the receipt [with date and time thereon] for this purchase.
  5. The purchase must be made by way of debit or credit card as a form of validation of purchase [to validate the date and time].
  6. Receipts presented without debit or credit card validation will not be eligible to win any prize as part of this promotion.
  7. At 10am on Saturday 22nd December the organizers will draw a winning time by way or hour, minute and second that will become the winning time.
  8. The winning time will be announced on Social Media and online at 11am on Saturday 22nd December.
  9. Winners will have until 11am on Monday 24th December to present their receipts and validation of purpose to claim their prize.
  10. The receipt that is issued at a time nearest to the winning time each day will be awarded the EUR1k prize for that day.
  11. The EUR1k prize for each day will be awarded in the form of shopping vouchers valid in retail outlets in Mullingar to the value of EUR1k.
  12. The prize is not negotiable or redeemable in cash.
  13. No persons connected to the promoters may win any prize as part of this promotion.
  14. This promotion is organized by ShopMullingar and InvestMullingar, funded by the relevant stakeholder group and aims to promote shopping in Mullingar in the week leading up to Christmas 2018.
  15. ShopMullingar and InvestMullingar accept no responsibility whatsoever for any loss or damage howsoever caused to any participants or entrants to this promotion.
  16. Where any dispute arises, the promoters decision will be final.
  17. For further information please contact enquire@investmullingar.com.